Travel & Tourism Online

How to Build a Successful Travel and
Tourism Operation on the Internet

A Practical Workshop for Travel Professionals

led by Brett Watkins, IMAGEOZ.COM

During this session, we will address the following web business processes:

1. Effectively research your target market

2. Identify your competitors’ online strategies and tactics

3. Create an engaging web-based medium for reaching your target market

4. Structure, develop and build upon the architecture for your site

5. Implement systematic website development and refinement strategies
(whether in-house or outsourced)

6. Promotion, further development and online business growth

7. Resources