iqpc

How to Build
and Manage
a Successful
Online
Travel and
Tourism
Operation

A practical
workshop for
travel
professionals

What is the internet
and why is it important
to me ?
-Intro-

Why should my
business do it?
Business appraisal
and planning
-1-

For Whom?
Audience/market
appraisal
-2-

What should my web
site be and do?
Design appraisal
and planning
-3-

How should it be built?
Production appraisal &
planning
-4-

How can I make it
more effective?
Evaluate, maintain,
and evolve
-5-

How will my site serve
my business?

How will it be paid for?
How much will it cost?

Who will do what?

What is the worst that
can happen and how
can I prevent it?

Who do I want to reach?
Why might they come?

What do I want my web
visitors to do?

Contents

Site Map

How will I serve and
inspire my audience?

What are the technical
constraints?

What content will I
provide on the site?

How will the site be
structured / navigated?

How will it look, feel
(and sound)?

What functions will it
perform?

How often will the
content change?

Exactly what are we
going to make?

What tools will be
used?

What production tasks
will I perform?

How will I coordiante
these tasks?

How will the content be
delivered?

How will the site be
maintained?

How can I increasethe
sucess of the site?

Where do I go from
here?