on-line initiatives. Several of the questions may seem relatively basic - they are
however, critical. Assuming you’ve devised a few quick explanations of your
business - this may help you re evaluate and refine them for the web. If you haven't
given it much consideration - the more meaningful and concise the summation of
your business - the more likely prospects will stay for more information instead of
continuing on to others that are clearly prepared.
recommend you do so using a word processor, as you'll inevitably encounter
numerous revisions.
in your field?
•
Products? How or why?
•Services? How or why?
•Productivity or management practices? How or why?
surfing, news groups,web site development, etc. ) How technical are you?
e-mail? Will e-mail, telephone, fax or mail be the best follow-up method?
What about your clients or prospects? Would they want to visit your site
from home?
to call in order for staff to "close the sale"? Should it be a commerce site to
actually process and complete transactions? Will it be a resource to attract
interest and build or reinforce your name and reputation?
