content for your web site and on-line initiative. Remember - the more meaningful
and concise the summation of your business - the more likely prospects will stay to
learn more about your business instead of going to others. This is a "typical"
development process. Think outside the "lines".
approach with development implemented in phases. Building a solid first version,
getting feedback and observing usage patterns will greatly aid in the development
of your site. You may be surprised as some things take off unexpectedly while
others expected to perform well may sit idle.
organization and design for access to your information? Consider the variety of
materials you envision on the site– (i.e. text pages, graphics, PDF files, audio or
video clips, spreadsheets, other resources). What makes the most sense in
accomplishing your task? Do you have the video, audio or other files that you
would like to post ready? Make sure you consider the best file format. Remember -
most people wont wait long for results on the web.
professional service business– you’ll want a sophisticated and professional web
presence. If you target an active, youthful market– you’ll want a site that fulfills that
niche. Consider the promotional and marketing efforts of your business. Unless
you’re ready for a radical new look and company style - Build on your existing
image making the web an extension of your current branding efforts.
site, create the text for the pages and consider the graphics. (Not too much of either
on each page. Try to maintain a median of information and stimulating images).
Determine what forms or information you would like to capture on-line. How do
you plan to use that information? Will active forms work or do you require a print
out with a signature? What other processes might you want to implement? Are e-
commerce and active on-line sales in the picture? What about active, personalised
information generated by databases? These elements may be added as the site
matures but planning for advanced features at the onset of the helps reduce
rebuilding and development costs.
